Notes on cinema for luxury assets.
Editorial writing on the craft behind our films, and how the world's finest property, yachts and aircraft are being sold today.
- 20 July 20264 min read
The 60-second rule: why property films outperform photo galleries
A short note on attention, cinema, and why the best listings now move.
- 19 July 20266 min read
On restraint: why the best property films use less music, not more
Music is doing more work in the average property film than the film itself. Turning it down — or off — is the fastest quality lift available to any marketer.
- 15 July 20266 min read
A film language for luxury real estate — reference films every marketer should watch
The visual grammar of a good property film comes from fashion, architecture, and documentary — not from other property films. A short list of the ones worth studying.
- 10 July 20266 min read
Private aviation marketing: why interior films close deals faster than spec sheets
Charter clients do not buy range and takeoff distance. They buy the cabin. Every operator knows this, and most of them still lead with the wrong material.
- 6 July 20266 min read
Riva 86 — inside the edit
A note on how the flythrough on the Parallax homepage was made. No shoot day, no crew, one hundred and twenty frames of footage that never existed.
- 29 June 20266 min read
Filming a superyacht without a shoot day: what's possible from photos and drawings
A shoot day on a hundred-foot yacht costs more than most owners will spend on marketing all year. The alternative is closer than the industry admits.
- 22 June 20266 min read
Selling off-plan: turning renders and floorplans into a launch film
When there is no house yet, only drawings and CGI, the film has to build something that does not exist. It is the hardest brief we take, and the most rewarding.
- 15 June 20266 min read
Film vs virtual tour vs floorplan: what actually sells a £5M home
Three tools, three different jobs. Understanding which does what — and which one closes buyers — is worth more than any of them individually.
- 8 June 20265 min read
How prime London agents use film to shortlist buyers before viewings
The best agents in Mayfair and Knightsbridge stopped chasing viewings years ago. They send a film first, and the phone rings back qualified.